The Chinese Communication Association (CCA) is a nonprofit professional and academic organization registered and headquartered in the United States. Founded in 1990, CCA is the oldest international professional society aiming to promote, enhance, and facilitate scholarly activities and exchanges on Chinese communication, which is broadly defined to embrace any aspect of communication studies concerning mainland China, Hong Kong, Taiwan.
I am both honored and excited to have the opportunity to serve as President of the Chinese Communication Association for 2017-19. For the last twenty years, CCA has been home to Chinese communication scholars and those interested in Chinese communication around the world. At this time of technological advances when timely information is truly valued, our collective work to extend understanding of communication has never been more important.
Twenty years ago, we might be able to account for all Chinese scholars in communication in the United States. Today, we struggle to remember the names of our own graduates. The changes in mainland China is even more astonishing. Chances are that you see a communication department, school, or college in almost every university, something we did not see in the past.
When I talk to our counterparts in China, I am often pleasantly surprised by their innovativeness, originality, and creativity. But at the same time, as these communication programs prosper and scholars mature, they are also vying for prestige, often realized by recognized scholarship such as SSCI publications. So the landscape is different. Changing educational and scholarship needs call for greater CCA involvement and they are fundamentally changing CCA’s missions and services. Our students, colleagues and institutions need us now more than ever. Our services are built on clear vision, flexible approaches, and adapting to the changing needs of our contexts
We have exciting years ahead. In the next two years, I will be working with the CCA Executive Committee and membership to continue advancing the priorities set out in our mission. Below, I note a few special areas of emphasis:
CCA exists to support the work of our membership. Our collective work is an important part of the social fabric of our community and discipline. Our discipline the global context in which it is situated is changing more quickly than ever before and our approaches need to adapt. CCA wants to be a critical player in helping our discipline. It is clear that there has never been a more exciting time for CCA to contribute. I look forward to helping advance communication as a discipline and Chinese communication in particular, and supporting those who work in this area through scholarship, professional development and fellowship.
1.0 Name of the Association: The association is named Chinese Communication Association (hereafter CCA).
2.0 Objectives of the Association:
2.1 To encourage and facilitate exchange of professional knowledge among scholars and students in various fields of Chinese communication, including communi- cation theory and methodology, journalism and mass communication, telecommu- nications, speech communication, public relations, advertising, broadcast and film, theater and other disciplines related to human communication.
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